GET YOUR CAREER MOVING WITH OUR 100% ONLINE MBA, FROM 3.916 €

MBA - Marketing Management and International Business

Duration of study: 9-12 months
Degree: MBA
Subjects: 10
Optional subject: No
Termination: Diploma thesis
Language: English

The Marketing Management and International Business MBA programme is suitable for all who deal (or want to deal in the future) with international business and marketing activities in companies of all sizes and all fields. The program is taught in English, by an international team of university tutors. Your MBA program will be taught by experienced university tutors from countries such as the USA, UK, Spain, Italy, France, Ireland, Brazil, Czech Republic - truly global knowledge sharing, don’t you think?

Why should you choose this programme?

  • you will learn international on-line marketing techniques
  • you will become familiar with processes of introducing new products onto a global market
  • you will explore the possibilities of innovation and change as a main competitive advantage
  • you will learn about the challenges of cartel agreements and the abuse of dominant position
  • you will master the issues of consumer protection, time-sharing and distance sales
  • you will become familiar with important methods of strategic planning in your business


Do you have an idea for improvement in your mind, are you looking for inspiration for your personal growth or expansion of your company? Select it as your diploma thesis topic and our tutors and professionals from practice will help you search for a solution as a part of your studies. You can consult with our tutors and specialists, they are here are here for you for the whole duration of your studies. We respect your privacy, that is why all your written work is non-public. Our one-year studies are practical due a fast applicability of results into your practice. We value your time, that is why our studies are online without the unnecessary need to travel.

What else will you learn?

Evaluation by graduates

Hodnocení 4.5/5
Hodnotilo 48 uživatelů
Ing. Mgr. Vladimíra Babjaková, MBA

Ing. Mgr. Vladimíra Babjaková, MBA

Business Director at BIVŠ, a.s.

"The lecturers were great, they are people in real practice, they had an experience they can give us and that is not in books, but interesting and exciting experiences."

Ing. Alena Pokorná, MBA

Ing. Alena Pokorná, MBA

Senior Pricing Consultant, Global Pricing Team

Studying at CEMI was an excellent investment in education in a form that allows flexibility. Thanks to the online form, it can be well combined with work and personal commitments.

 Ing. Lucia Čišková, MBA

Ing. Lucia Čišková, MBA

Commercial Director - Business Lease Slovakia, s. r. o.

"I see the greatest benefit of my study in my diploma thesis that I devoted myself to setting a strategy for the next two years for the company I am currently working on."

Mgr. Šárka Richterová, MBA

Mgr. Šárka Richterová, MBA

Customer Service - ArcelorMittal Tubular Products Ostrava a.s.

"The international lecturers from various disciplines, their conception of given issues and subsequent application to everyday practice taught me to be a better and more efficient member of a large working team."

Bc. Kristina Stipovič, MBA

Bc. Kristina Stipovič, MBA

Amsterdam University Manager at Career Development Center

"I was looking for a course that was flexible and I could combine with my work and family life. I had very good references about CEMI. The study fulfilled my expectations and has been extremely valuable to me in terms of introducing me to new subjects."

More programme's graduates

Study plan

Study plan 1. semester

Business Enterprise

Business Enterprise
Claire Jacqueline Manning, BA, MBA, PGCE More informations

Studying this subject will give you the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.

After completing this subject, you will be able to :

  • Identify and research business opportunities.
  • Develop proposals that would have a high likelihood of acceptance by prospective investors.
  • Identify the key success factors and resultant actions that would be required to make a sound business proposal operable.
  • Identify and assess the possible contribution of forms of support for new business ventures.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Competition Policies for Business

Competition Policies for Business
Dr. Pietro Andrea Podda, PhD More informations

Studying this subject will give you:

  • Familiarity with the regulation of economic competition ‘policies in EU and elsewhere
  • Acquisition of a deep knowledge of the regulation of cartel agreements
  • Acquisition of a deep knowledge of the regulation of abuse of dominant  position
  • Acquisition of a deep knowledge of the regulation of concentrations
  • Acquisition of a deep knowledge of the regulation of state aids
  • Capacity to operate safely when working with large companies as well as when transacting with them, as clients, suppliers or partners.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Intercultural Communication

Intercultural Communication
Ing. Jiří Matoušek More informations

Studying this subject will give you an intercultural competence, meaning the active possession by individuals of qualities which contribute to effective intercultural communication and can be defined in terms of three primary attributes: knowledge, skills and attitudes. This module will deal with all of these three elements.

After completing this subject, you will be able not only to better understand the different culture types thanks to the acquired theoretical knowledge but also to have a solid ability to implement it in the practical life, both on the private and professional side. This module is extremely helpful especially for professionals working in international teams and multinational companies.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

International Marketing and Social Media

International Marketing and Social Media
Kester Osahenye, Ph.D., MMP More informations

This course provides students an in-depth look social media and marketing, how they intertwined with online digital marketing and traditional advertising to offer global brands competitive advantage in the market place. The course will offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. It will give them uncommon insights into how social media and marketing leap-frog obscure brands to global brands.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Marketing Management

Marketing Management
Joelle Bhullar, MBA More informations

Studying this subject will give you an understanding on how to conduct a situation analysis and determine a company's competitive advantage. You will gain a broad understanding of how marketing professionals develop and implement marketing strategies to meet the needs of their customers while achieving their business objectives. This course will explore issues including consumers, customer segmentation, products and services, pricing strategies and managing new technology.

This module explores customer segmentation, target consumers, products and services, and pricing strategies. The study material explores the difference between sales and market orientations. Additionally, you will learn the nature of strategic planning and why a marketing plan is important. An explanation is provided on how to set marketing plan objectives by focusing on markets served and benefits sought by its customers.

Lastly, you will learn about target market strategy and marketing mix. Product, place, promotion

and pricing are introduced, and implementation of the market strategy is explained. You will gain an understanding why market managers should recognize consumer behavior including the components of the consumer decision making process. Additionally, you will learn about the criteria for successful segmentation and bases for segmenting consumer markets, as well as the difference between a product item, product line and product mix.

After completing this subject, you will be able to develop sound marketing strategies through a S.W.O.T. analysis.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Study plan 2. semester

Consumer Protection Policies for Business Companies

Consumer Protection Policies for Business Companies
Dr. Pietro Andrea Podda, PhD More informations

Studying this subject will give you:

  • An explanation of what are the main rules affecting Consumer Protection in the European Union, in Russia (and in former Soviet Republic in general) and in other emerging economies like China.
  • An understanding of how this law affects market players and, in particular, business companies operating in the areas indicated (and also in neighboring markets).
  • An introduction into consumer case-analysis in order to enable them to identify those consumer rights companies must consider when preparing their business plans.
  • An understanding of the growing international applications of consumer protection policies and the gradual internationalization of consumer protection standards.

After completing this subject, you will be able to:

  • Understand consumer protection provided by the European Union and by other economic realities like Russia (and other former Soviet Republics) and China.
  • Understand the rights of Consumers
  • Understand the duties of Companies

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

.

More info More info in CZ

International Business Strategy

International Business Strategy
Professor Guillaume Finck More informations

Studying this subject will give you a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. An analysis on the key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, market segmentation and strategy decisions specific to international marketing.
​It will also help to learn how to design a specific International Strategy, and when appropriate, to free yourself from the usual strategies.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Managing Innovation

Managing Innovation
Claire Jacqueline Manning, BA, MBA, PGCE More informations

Studying this subject will give you the appropriate skills and knowledge to explore the importance of innovation and change for the individual and business.

After completing this subject, you will be able to...

  • Understand the significance and importance of innovation and change in relation to business enterprises and not-for-profit organisations of all kinds.
  • Critically appraise theories, tools and techniques appropriate to the management of innovation and change.
  • Employ appropriate terms, concepts and vocabulary when describing and analyzing innovation and change.
  • Identify the components of successful strategies for innovation and change.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Strategic Marketing & Product Management

Strategic Marketing & Product Management
Kester Osahenye, Ph.D., MMP More informations

Studying this subject will give you. Vistas of opportunity in knowing the elements of Marketing and Marketing Mix of “4 Ps” Product, Place, Pricing, Promotion. It will also give the student the opportunity to know how companies decide when and how much to invest in new products and services. It will discuss techniques for product planning, including product and technology roadmaps, and advanced development. We will contrast established techniques with how established or start-ups estimate their capital needs and size for Products Development. This course will also cover methods for identifying and sizing market opportunities, look at different kind of Market Segmentation. The Student should be acquainted and use frameworks such as PESTEL, SWOT and PORTERS Five Forces etc.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Strategic Planning

Strategic Planning
Bc. Alvaro Aznar, MBA More informations

Studying this subject will reinforce the managerial skills in strategic planning, give you an advanced knowledge of strategic planning process and the main strategic tools used to develop strategic plans in real companies.

After completing this subject, you will be able to develop in your company a strategic analysis of the existing situation and come up with an innovative new strategy to overcome the existing weaknesses and taking advantages of the strengths and opportunities that the sector situation offers.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info More info in CZ

Tutors of programme

Bc. Alvaro Aznar, MBA

Bc. Alvaro Aznar, MBA

Joelle Bhullar, MBA

Joelle Bhullar, MBA

Professor Guillaume Finck

Professor Guillaume Finck

Claire Jacqueline Manning, BA, MBA, PGCE

Claire Jacqueline Manning, BA, MBA, PGCE

Ing. Jiří Matoušek

Ing. Jiří Matoušek

Kester Osahenye, Ph.D., MMP

Kester Osahenye, Ph.D., MMP

Dr. Pietro Andrea Podda, PhD

Dr. Pietro Andrea Podda, PhD

Build your own tuition price in our configurator

Calculate my tuition price

Download

Brochure
PDF, 4 131,5 KB
Timeline 2021_03
PDF, 199,3 KB
Timeline 2021_10
PDF, 200,1 KB
I want to know more
I want to know more

We will be happy to answer all your questions about MBA studies.
Do not hesitate to contact us.

I acknowledge the processing of personal data.