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Courses

Přehled modulů vyučovaných zahraničními odborníky a lektory
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Business Enterprise

Business Enterprise

Claire Jacqueline Manning, BA, MBA, PGCE More informations

Studying this subject will give you the appropriate skills and knowledge to contribute effectively to the creation of a small business with prospects for long-term survival and growth.

After completing this subject, you will be able to :

  • Identify and research business opportunities.
  • Develop proposals that would have a high likelihood of acceptance by prospective investors.
  • Identify the key success factors and resultant actions that would be required to make a sound business proposal operable.
  • Identify and assess the possible contribution of forms of support for new business ventures.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Competition Policies for Business

Competition Policies for Business

Dr. Pietro Andrea Podda, PhD More informations

Studying this subject will give you:

  • Familiarity with the regulation of economic competition ‘policies in EU and elsewhere
  • Acquisition of a deep knowledge of the regulation of cartel agreements
  • Acquisition of a deep knowledge of the regulation of abuse of dominant  position
  • Acquisition of a deep knowledge of the regulation of concentrations
  • Acquisition of a deep knowledge of the regulation of state aids
  • Capacity to operate safely when working with large companies as well as when transacting with them, as clients, suppliers or partners.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Consumer Protection Policies for Business Companies

Consumer Protection Policies for Business Companies

Dr. Pietro Andrea Podda, PhD More informations

Studying this subject will give you:

  • An explanation of what are the main rules affecting Consumer Protection in the European Union, in Russia (and in former Soviet Republic in general) and in other emerging economies like China.
  • An understanding of how this law affects market players and, in particular, business companies operating in the areas indicated (and also in neighboring markets).
  • An introduction into consumer case-analysis in order to enable them to identify those consumer rights companies must consider when preparing their business plans.
  • An understanding of the growing international applications of consumer protection policies and the gradual internationalization of consumer protection standards.

After completing this subject, you will be able to:

  • Understand consumer protection provided by the European Union and by other economic realities like Russia (and other former Soviet Republics) and China.
  • Understand the rights of Consumers
  • Understand the duties of Companies

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Geopolitics and Perspectives

Geopolitics and Perspectives

Professor Guillaume Finck More informations

The goal of this course is to help students operate internationally, especially in business or government. The course helps explain why certain regions, countries or sub-national areas, especially in developing countries, will suffer from strife including armed conflict, while others become more stable and democratic. Students will learn to assess risks for international endeavors such as investment or business expansion, keep a critical view of information, and draw possible scenario for the future.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Global Policy and Strategy

Global Policy and Strategy

Isobel Cunningham, PhD, MSc, BA Hons More informations

Studying this subject will give you an understanding of the factors that impact on firms choice of international strategy. You will recognize the importance of political, economic, socio-cultural, technological and legal issues when choosing a global strategy.                                                                                      

After completing this subject, you will be able to...  Have acquired thorough familiarity with the principal concepts, frameworks and techniques of strategic management. Gained expertise in applying these concepts, frameworks and techniques in order to: understand the reasons for good or bad performance by a firm; generate strategy options for a firm; assess available options under conditions of imperfect knowledge; select the most appropriate strategy; recommend the best means of implementing the chosen strategy. Recognize ethical and social responsibility issues in the business environment and examine ethical and legal implications of managerial decisions and their effect on organisational stakeholders.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Intercultural Communication

Intercultural Communication

Ing. Jiří Matoušek More informations

Studying this subject will give you an intercultural competence, meaning the active possession by individuals of qualities which contribute to effective intercultural communication and can be defined in terms of three primary attributes: knowledge, skills and attitudes. This module will deal with all of these three elements.

After completing this subject, you will be able not only to better understand the different culture types thanks to the acquired theoretical knowledge but also to have a solid ability to implement it in the practical life, both on the private and professional side. This module is extremely helpful especially for professionals working in international teams and multinational companies.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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International Business Strategy

International Business Strategy

Professor Guillaume Finck More informations

Studying this subject will give you a critical appreciation of both the opportunities and challenges associated with the increasing globalization of markets. An analysis on the key environmental forces shaping consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, market segmentation and strategy decisions specific to international marketing.
​It will also help to learn how to design a specific International Strategy, and when appropriate, to free yourself from the usual strategies.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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International Corporate Finance

International Corporate Finance

Ed.D. Dr. Jonathan Hochberg, BA, MBA More informations

Studying this subject will give you knowledge and insights on corporate financial management issues faced by managers operating in the global financial markets.  Foreign operations and international financing possibilities entail additional opportunities, risks, and complexities that must be understood by both financial and strategic managers.  The purpose of this course is to analyze the critical factors, risks, and decisions that relate to both the short-term and long-term financial position of the firm in an internationalized setting and discuss strategies for dealing with these added complexities.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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International Entrepreneurship

International Entrepreneurship

Isobel Cunningham, PhD, MSc, BA Hons More informations

Studying this subject will give you an understanding the foundations of entrepreneurship and innovation. You will understand the motivations and barriers to international entrepreneurship. You will also analyse key areas that impact on entrepreneurship such as ethnicity, access to finance and gender.

Introduction to entrepreneurship and innovation and entrepreneurship behaviour theories; Overview of barriers to International Entrepreneurship; Analyse ethnicity, Financing entrepreneurship, Gender; Understand the various forms of entrepreneurs

After completing this subject, you will be able to understand entrepreneurial competencies and the impact on international entrepreneurship. You will understand the various forms that entrepreneurship can take.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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International Marketing and Social Media

International Marketing and Social Media

Kester Osahenye, Ph.D., MMP More informations

This course provides students an in-depth look social media and marketing, how they intertwined with online digital marketing and traditional advertising to offer global brands competitive advantage in the market place. The course will offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. It will give them uncommon insights into how social media and marketing leap-frog obscure brands to global brands.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Managing Innovation

Managing Innovation

Claire Jacqueline Manning, BA, MBA, PGCE More informations

Studying this subject will give you the appropriate skills and knowledge to explore the importance of innovation and change for the individual and business.

After completing this subject, you will be able to...

  • Understand the significance and importance of innovation and change in relation to business enterprises and not-for-profit organisations of all kinds.
  • Critically appraise theories, tools and techniques appropriate to the management of innovation and change.
  • Employ appropriate terms, concepts and vocabulary when describing and analyzing innovation and change.
  • Identify the components of successful strategies for innovation and change.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Marketing Management

Marketing Management

Joelle Bhullar, MBA More informations

Studying this subject will give you an understanding on how to conduct a situation analysis and determine a company's competitive advantage. You will gain a broad understanding of how marketing professionals develop and implement marketing strategies to meet the needs of their customers while achieving their business objectives. This course will explore issues including consumers, customer segmentation, products and services, pricing strategies and managing new technology.

This module explores customer segmentation, target consumers, products and services, and pricing strategies. The study material explores the difference between sales and market orientations. Additionally, you will learn the nature of strategic planning and why a marketing plan is important. An explanation is provided on how to set marketing plan objectives by focusing on markets served and benefits sought by its customers.

Lastly, you will learn about target market strategy and marketing mix. Product, place, promotion

and pricing are introduced, and implementation of the market strategy is explained. You will gain an understanding why market managers should recognize consumer behavior including the components of the consumer decision making process. Additionally, you will learn about the criteria for successful segmentation and bases for segmenting consumer markets, as well as the difference between a product item, product line and product mix.

After completing this subject, you will be able to develop sound marketing strategies through a S.W.O.T. analysis.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Organization and Process Management

Organization and Process Management

Bc. Alvaro Aznar, MBA More informations

Studying this subject will give you a complete understanding of the different type of organizational types existing in business and how the companies have to adapt it as the company grows and as well of how to interlink your organization with your processes and your strategy.

After completing this subject, you will be able to detect the organizational type of any company and analyze if this is the right one for its cycle state and its existing strategy. You will be able to develop an integrated model to state who does what in any company.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

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Project Management

Project Management

Fabiano de Alcântara de Lima, PMP, PMI-RMP More informations

Studying this subject will give you understanding of the well-known project management best practices and frameworks like PRINCE2, PMBOK, Scrum and practical knowledge to lead and manage projects applying waterfall and agile approaches.
​After completing this subject, you will be able to lead and manage project initiatives that delivery business strategy.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info
Strategic Marketing & Product Management

Strategic Marketing & Product Management

Kester Osahenye, Ph.D., MMP More informations

Studying this subject will give you. Vistas of opportunity in knowing the elements of Marketing and Marketing Mix of “4 Ps” Product, Place, Pricing, Promotion. It will also give the student the opportunity to know how companies decide when and how much to invest in new products and services. It will discuss techniques for product planning, including product and technology roadmaps, and advanced development. We will contrast established techniques with how established or start-ups estimate their capital needs and size for Products Development. This course will also cover methods for identifying and sizing market opportunities, look at different kind of Market Segmentation. The Student should be acquainted and use frameworks such as PESTEL, SWOT and PORTERS Five Forces etc.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info
Strategic Planning

Strategic Planning

Bc. Alvaro Aznar, MBA More informations

Studying this subject will reinforce the managerial skills in strategic planning, give you an advanced knowledge of strategic planning process and the main strategic tools used to develop strategic plans in real companies.

After completing this subject, you will be able to develop in your company a strategic analysis of the existing situation and come up with an innovative new strategy to overcome the existing weaknesses and taking advantages of the strengths and opportunities that the sector situation offers.

Studying this subject will mainly give you an opportunity to continuously consult your lecturer, an expert on the topic, about real problems, practical cases and situations, and to design a solution to these problems in the form of practically oriented case study (essay) elaborated under the lecturer’s guidance. As the consultations are not held in groups but only between you and the lecturer, you can consult also sensitive company issues, including specific data etc., without any worries about sharing this information with other students.

The output from this subject is thus a valuable document that can be immediately used in your own company or job, providing high value-added thanks to one-to-one consultations with an expert.

More info

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